13 Feb 2018, by LiselottePel
starts on 11 Feb 2018,
ends on 11 Feb 2018
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While denim has become mainstream, Hardeman's FW18 collection continues pushing it forward, inspired by combining a luxury feel to street apparel. This fall, Hardeman takes yet another leap into classic American denim history, a sporty take on their iconic denim collection by re-approaching the traditional polo shirt and its wearer.
Hardeman FW18 is sporty on the slope and preppy' in the streets. Warm up to denim down jackets and fleece lined jeans, triple-collared necklines, and exaggerated pleats.
Hardeman is a genderless jeans brand based in Amsterdam. The label aims to turn daily routine upside down and challenge public's perspective. By using conventional jeans a wardrobe is created for all mankind. But by liberated from any structure of conformation Hardeman's jeans question normality and let 'the abnormal' be the new sexy standard. The collection Out of the Blue is a re-revolution for the jeans symbolizing a redefined outlook on fashion.
Sophie Hardeman started her line HARDEMAN after graduating from Gerrit Rietveld Academy Amsterdam in 2015. Hardeman uses denim to break all conventions. The Amsterdam-based brand takes everybody’s favorite material and transforms it into deconstructed, gender-fluid clothes that couldn’t be further from your trusty 501s. Away with traditional ideas!
HARDEMAN is already filling up shelves of prestigious stores such as COLETTE/Paris, H.LORENZO/L.A, RADD LOUNGE/Tokyo. Ariana Grande, Rihanna, Joanne and Sita Bellan are already big fans of the brand. HARDEMAN has been called out as “Five Designers to Watch Out For” by the New York Times, “Fashion Talent of 2017“ by ELLE Netherlands as well as “Denim Designer You Need to Know” by VOGUE.
in the spotlight
May 4, 2018
From the 4th until the 8th of May, TEFAF New York Spring will be held at Park Avenue Armory
May 4, 2018
On May 4 the Panorama Europe Film Festival features Barbara Visser's cinematographic essay "The End of Fear"
May 1, 2018
On May 1st, Marcel van Eeden will give a visiting artist talk at the University of Minnesota (UMN)
May 15, 2018
May 15 to 18 the Iconic Houses Conference will take place at Dolce Norwalk, CT